Geared for You.

We are uniquely qualified and positioned to drive graphics production solutions that support the efforts of our customers and their key stakeholders.

Our experience tells us that packaging, in-store promotion, and print initiatives often under-deliver due to
silo-based work practices, an under-appreciation and commoditization of essential offerings, and a lack of synchronization between essential stakeholders.

First and foremost, what separates Cog from other production suppliers is our commitment to innovation, collaboration, and transparency.

We also have a deep understanding that there is never just one customer. Instead, we believe there are always several customers within the consumer packaging, in-store promotion, and print supply chain. These essential stakeholders all require their own unique graphics production solutions to ensure success.

Cog provides myriad perspectives and experience from the brand strategy, creative and design, sales, and graphics production industries to drive solutions for all key stakeholders throughout the execution cycle. Our unique approach impacts the effectiveness of consumer packaging, in-store promotion, and print efforts from the onset of marketing, creative and design development through distribution.

We drive graphics production solutions for…

Brand & Corporate Marketers:

Marketers are often surprised to hear that Cog provides graphics production solutions that can make their life easier and help their brands flourish. For good reason, marketers tend not to contemplate “executional” activities that they feel would distract them from the bigger picture.

However, Cog provides solutions that impact the effectiveness of consumer packaging, in-store promotion, and print efforts from the onset of marketing strategy, creative and design development through distribution. For example, when we perform the central project management role, we work at the marketer’s side to provide real-time reporting on the status of key production cycle milestones and ensure that all of stakeholders are performing and cooperating. In addition, Cog is the creative and design agency’s best weapon (After their business-building ideas, of course) because we integrate our graphics production expertise “forward” – parallel to the creative/design development phase. This unique approach enables creative and design teams to focus on the most impactful ideas with greater assurance of production-feasibility, cost-effectiveness, and quality from presentation through execution.

In short, once you experience graphics production solutions from Cog, you’ll forever view Execution as a strategic activity.

Creative & Design Agencies:

We understand and value the creative and design craft because our team has spent many years in these industries. We get it. There’s incremental market share in every written and visual act.

Our attitude and experience allows us to function at the center of the production process while anticipating and delivering what creative and design professionals need. The solutions we provide to creative and design agencies come from our commitment to integrating our graphics production expertise “forward” – parallel to the creative/design development phase. Experience tells us that “Forward Integration" of graphics production — including structural design, image manipulation, prototyping, and ink and substrate exploration — aids the development of the strongest ideas and designs from their inception. As a result, creative and design teams can present and focus on the most impactful ideas with greater assurance of production-feasibility, cost-effectiveness, and quality through execution.

The bottom line is, for as much as we are fanatical about graphics production and the importance of flawless execution, we are aware that we don’t build our customer’s business. Creative and design agency professionals do. And, our role is to help that happen.

Sales Organizations

Cog is a nimble, responsive, and fully capable graphics production provider. Which means we are perfectly suited for supporting Sales organizations and their initiatives.

We understand the sales and customer account environment, where a nose for opportunity, fast footwork, and attention to detail are critical to delivering against customer needs. Our experience across several industries enables us to coordinate with marketing, creative and design agencies, and other key customer stakeholders so that Sales’ programs have the same high priority. And, our past results include executing some of the largest in-store promotion and product display initiatives for the world's leading brands over the past several years.

Whether we drive solutions from managing and executing sales promotion initiatives as a single-source provider, or in a complimentary support role in your customer’s production supply chain, Cog is ready to provide specialized, customized, and localized solutions for Sales organizations.

Retailers:

Today, retailers can enjoy the role of supply chain partner or customer. Or, both. And, with the growing influence of retailers in consumers’ purchasing habits, retailers need to know that their needs are met so that they can connect with their customers.

For in-store programs that are developed by our consumer goods customers, we know that retailers have important strategic and tactical needs as well. Our collaborative approach and holistic process ensures that retailers are included from the inception of creative development, and that they are provided the opportunity to impact how promotion materials will perform on/at their shelf, as well as how they are delivered, installed, and removed.

When we work directly for retailers to promote their brand, our multi-disciplinary experience comes in handy. From executing some of the largest consumer packaging, in-store promotion and product display initiatives for the world's leading brands and retailers over the past several years, we know that a multidisciplinary, end-to-end provider of production solutions can provide retailers a competitive edge.

 

Case Studies

Case Study #1

Dramatic simplification and improved collaboration in the supply chain unleashes innovation.

 

Case Study #2

Optimizing the supply chain and establishing a clear workflow process brings upstream initiatives to fruition efficiently, confidentially, and cost-effectively.