Overview & Value Proposition

There’s no substitute for a winning strategy.  And, The “idea” is still king.  However,...

...flawless, efficient, and timely Execution has never been more vital to the success of your consumer packaging and in-store promotion & display programs. Cost containment and speed-to-market are Job 1A and 1B for all production suppliers.

Other key needs that can impact the success of your packaging and in-store initiatives include:
  • Restoring innovation
  • Simplifying processes
  • Fostering collaboration
  • Eliminating redundancy
  • Reducing touch points

To overcome business-eroding issues like these requires solution-focused production partners. Partners with a higher standard of excellence. Partners with expertise across the entire production chain. Partners with experience walking in your shoes, and who exhibit ownership in your initiatives. And, partners who will work with you to identify root causes, offer innovative process-based solutions, and provide the exact internal or external resources required to execute with transparency and excellence.

Cog is the graphics production partner you’ve been looking for.

We are a provider of graphics production solutions for consumer packaging and in-store promotion & displays. We specialize in identifying, managing, and implementing process-driven graphics production capabilities that impact the effectiveness and return on investment of our customers' consumer packaging and in-store promotion & display efforts.

Cog advocates and drives a customized and collaborative approach toward graphics production versus the commodity-based or "one-size-fits-all" capabilities that are typically offered today.  Cog’s leadership understands graphics production from myriad perspectives — brand strategy, agency creative and design, workflow process development, digital artwork production, printing, and fulfillment — through years of experience working in those industries.  And, for some of the world’s leading brands.  

But, what truly distinguishes Cog in the graphics production industry is how, where, and when we configure our expertise and services.  Combined with our extensive, multi-disciplinary experience, Cog is uniquely qualified to provide value throughout the graphics production process, and to work simultaneously and collaboratively with our customers’ key internal and external stakeholders (i.e., brand/marketing, sales, product development, creative/design agencies, printers, and retailers) — from the onset of front end innovation and creative/design development through final production of our customers’ consumer packaging and in-store promotion and display initiatives.  

the Cog value proposition:

The Cog Value Proposition delivers improved effectiveness and return on investment of our customers’ consumer packaging and in-store programs from the onset of front end innovation and creative/design development through final production.  We accomplish this by driving:

Innovation

Our knack for driving innovation begins with our passion for creating strong relationships with all of your internal and supplier stakeholders. The more we understand their expertise, the better we can all contribute to transformative solutions. Our in-depth experience from myriad perspectives of the marketing communications, graphic arts, and production industries also allows us to understand and deliver against their needs. Next, we leverage our extensive, multi-disciplinary experience to identify ways to integrate our graphics production expertise and services forward — parallel to the creative/design development phase — to aid the discovery and advancement of the strongest ideas and designs. By being integrated early in the process, creative and design teams can focus on the most impactfull ideas and we can ensure greater production-feasibility and cost-effectiveness through final production. 

Process simplification

Whether we manage and execute your packaging and in-store programs as a single-source graphics Production House, or perform a complimentary or customized role in your production supply chain, Cog drives process simplification to increase your productivity and efficiency and fuel business growth. We combine our ability to develop process workflows with our real-world experience operating within these workflows across various roles and cultures to navigate multiple organizations, simplify complex systems, and create customized graphics production solutions that meet the specific needs of our customers and their internal and external stakeholders.

Speed-to-market

We significantly reduce execution time of our customer's packaging and in-store promotion & display efforts by up to 35% by integrating our graphics production capabilities “forward in the process” — into the creative/design phase — and simplifying the overall workflow process by eliminating redundant roles and reducing the number of touch points (e.g., hand-offs and start-ups) during a project’s life cycle. .

Collaboration

We are committed to facilitating every customer's and customer stakeholder's best efforts through honest conversations, tough questions, respect for others' expertise and perspective, and a passion for co-creation.

Cost reduction

We combine a culture of innovation, transparency, and collaboration with the expertise and services of several graphics production providers into one uniquely configured resource. As a result, layers are eliminated, processes are simplified, redundant functions are trimmed, and costs are reduced. And, when we manage and execute your projects as a single-source Production House or perform our services on-site, the cost savings to you are even greater.  

 

Case Studies

Case Study #1

Dramatic simplification and improved collaboration in the supply chain unleashes innovation.

 

Case Study #2

Optimizing the supply chain and establishing a clear workflow process brings upstream initiatives to fruition efficiently, confidentially, and cost-effectively.