Packaging Impressions Magazine – Brand Essence, Packaging Design, and Cat Litter.

Yet another industry thought leader, in this case Packaging Impressions magazine, has asked Cog to weigh in on a hefty industry issue. In its article “Establishing Brand Essence Through Packaging Design,” the magazine quotes David Lukshus waxing eloquently on brand packaging from the perspective of the design-to-print supply chain. He discusses the importance of knowing when to give packaging a premium look and when to refrain, the effect of Amazon on the evolution of packaging, and a wise parable on cat litter. Because of or in spite of David, it’s a though-provoking article. Read it here.

Article writer: Cory Francer, editor-in-chief of Packaging Impressions

Cat litter expert: David Lukshus, President & CEO of Cog